In my junior year, I took a Product & Brand Management course, in which I was assigned the following project: help a local non-profit advertise for North Texas Giving Day (NTXGD) on September 22, 2016.

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NTXGD is a day on which people in the North Texas area are encouraged to donate to non-profit organizations in their area.

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The non-profit I chose to work with was Cancer Support Community North Texas (CSCNT).

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In the days leading up to NTX Giving Day, I put together a handful of graphics for the organization to utilize on their Facebook page to encourage donations. I included the phrase "Get Up and Give" in most of my work, as that was the NTXGD hashtag being utilized.

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The theme of this campaign was to showcase actual* cancer patients in a way that made you wonder, "What if that was my sister? My friend or my brother or my wife?" I wanted to connect with people on an emotional level and show them that their money would go toward helping cancer patients who really are someone's parent or friend or spouse.

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Below, you can find examples of the campaign I put together.

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*Disclaimer: I was unable to get access to pictures of the actual cancer patients that CSCNT was helping, so the images below were mock-ups with pictures I found on the Internet.