BRAND AUDIT

Product and Brand Management really was a great course project-wise.

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Our final project was to complete a Brand Audit on our company of choice. As I have used the airline quite a bit in the past, I chose to do my project on Emirates Airlines.

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The project had many components - from completing preliminary research about the company's background to analyzing the brand and generating a consumer profile - but one area I enjoyed in particular was the survey I personally conducted and compiled into charts and graphs for analysis.

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Below are some of the graphics I generated from the demographic results of the survey. You can also download the Brand Audit in its entirety here.